It is called 'Victoria by Victoria Beckham'.
I have heard it before, like the line you launch for a less expensive and younger market. Inspired by 'Emily the Strange'. I honestly don't know what to think! Don't get me wrong, it's not that I don't like the collection (or new line [well, actually I don't really do like it that much]), it's just that I am confused! This is totally unexpected pour moi!